'MINI Yours Customised' Lets Consumers Personalize Their Vehicle
In 2018, MINI has announced that it will be offering a new program called 'MINI Yours Customised' that will make it possible for consumers to customize their vehicle with a variety of 3D-printed car accessories and laser etching.
The highly customizable MINI Yours can have its side scuttles, interior trim and door sills styled to match one's aesthetic preferences. To make the customization process easy, MINI will be offering an online tool for simple, intuitive creation.
After a customer has defined the features they would like to be customized via the online portal, MINI produces the personalized components in one of its factories. With MINI Yours Customised, different patterns, surface finishes and icons can be incorporated into the design of a MINI vehicle, making for a one-of-a-kind expression of one's own style.
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